Collaborated with PROPS Luggage to build a unified creative suite encompassing digital marketing assets, print collateral, and branded social media content. I led the design and execution of web-graphics, email templates, print graphics and social campaigns — ensuring visual consistency across touchpoints and reinforcing the brand’s innovation-driven positioning.
My work helped amplify the product’s unique features (such as the built-in leg system) and brought a polished, premium aesthetic to the travel gear category.
